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“your name here” The GREAT
September 8th, 2007 categories: Charlotte Area News, Off-the-Wall, Real Estate Investing, Real Estate News
Well last week I launched myself on a mainly personal quest to discover what could make a single real estate agent or real estate team great. Inspired by my own observations, circumstances, and re-reading the book Good to Great by Jim Collins, I listed three questions from his book and specifically chapter on the Hedgehog Principle.
I found myself wrestling with the definition of “great” this week. In the book the author and his team had specific, measurable parameters they used. Without boring you with the details, most of these involved things like stock growth, trends over a period of years, etc.
Alexander the Great was not born with this name. He just became this and somewhere along the line he was re-named. I’m not sure I want to be called “Brian the Great” someday…. although there is a certain ring to it…HA! A very interesting finding of the leaders of great companies in the book is that none of the leaders are the flamboyant, “look at me”, arrogant types often associated with CEOs. In fact they seem to be the opposite of this…
Some discussions and comments I had this week seemed to point largely that “greatness” is not a matter of having the most sales, the most dollars, etc. It’s more about being the best of being you…
So that brings me to question number one from last week of “what can you be good at” ? Abbott Labs decided they could not be the best 
pharmaceutical company in the world, but could be the best at creating products that lowered health care costs. Nucor Steel decided it could be the best at harnessing culture and technology to produce low-cost steel.
I’m not sure there still is a good answer for me personally. There are two things – I want to be a “great” person more than a great company. Those two, I’ve seen this week are entwined yet separate as well. From a company perspective I think I can be good at service to clients (I can be wacky about that in fact), and integrating technology into my practice.
So my question to myself and anyone else that wants to answer – by focusing on the things I feel I can be really good at, does that mean the income will follow?
Next week I will explore question #2 – what drives your economic engine?
Happy travels to greatness…
September 24th, 2007 at 9:35 am
Yes, build it and they will come! We are expressing our “greatness” through real estate and, yet, that is but a part of our journey.
Keep up the Quest!
September 24th, 2007 at 2:28 pm
Diana,
thanks for the comment. As usual you are exactly right…
October 4th, 2007 at 11:45 pm
Yes, when you do what you love and you love what you do then all good things will come.